Online Advertising Academy – Google Ads Training Course Bundle

Online Advertising Academy – Google Ads Training Course Bundle

Online Advertising Academy – Google Ads Training Course Bundle

What you can learn from Online Advertising Academy – Google Ads Training Course Bundle?

Learn the Framework Used by Google Ad Agencies to Rapidly Setup, Optimize, and Scale Google Ad Campaigns for ANY Industry.

Quickly Learn What You Need to Scale Google Ad Campaign Profits With Easy-To-Follow Video Tutorials and Downloadable Resources.

U.S. Based Google Ads Training by Professionals, For Professionals. Learn How to Optimize for ROI, Not Vanity Metrics.

Masterclass – Expert Setups for Higher Profits

  • Google Search – Advanced Setups – Campaign Pre-Launch Optimization Checklist
  • Google Search – Advanced Setups – Expert Keyword Research Methods for Google Search Campaigns
  • Google Search – Advanced Setups – Expert Campaign Segmentation
  • Google Search – Advanced Setups – Expert Ad Group Segmentation
  • Google Search – Advanced Setups – Expert Ad Copy Strategies
  • Google Search – Advanced Setups – Expert Negative Keyword Strategies
  • Google Search – Advanced Setups – Expert Negative Keyword Strategies for Local Campaigns

Masterclass – Expert Campaign Targeting Options

  • Google Search – Advanced Setups – RLSA (Remarketing Lists for Search Ads)
  • Google Search – Advanced Setups – Reverse Location Targeting Campaigns
  • Google Search – Advanced Setups – DSA (Dynamic Search Ad) Campaigns
  • Google Search – Advanced Setups – Properly Test and Optimize Broad Match Keywords

Masterclass – Expert Optimization

  • Google Search – Advanced Optimizing – Campaigns
  • Google Search – Advanced Optimizing – Ad Groups
  • Google Search – Advanced Optimizing – Separating Top Performing Ad Groups
  • Google Search – Advanced Optimizing – Keywords
  • Google Search – Advanced Optimizing – Ads and A/B Testing
  • Google Search – Advanced Optimizing – Expanding and Testing New Campaigns

Microsoft Ads (Formerly Bing Ads) Training

  • Intro to Microsoft Bing Ads Search Network – How it Works
  • How to Setup a New Microsoft Bing Ads Account
  • How to Setup Microsoft Bing Ads UET Tracking Code – Conversion Tracking
  • How to Import Campaigns from Google Ads to Microsoft Bing Ads
  • Full Walkthrough – Setting Up a Microsoft Bing Ads Search Campaign Start to Finish
  • Microsoft Bing Ads Dashboard Walkthrough – How to Navigate the System
  • Microsoft Bing Ads Advanced Optimizing Strategies – What You Can’t Do In Google
  • Pre-Launch Checklist
  • Expert Search Remarketing – RLSA
  • Expert Audience Targeting Training by Company, Industry, or Job
  • Optimizing for Responsive Search Ads
  • Optimizing Multimedia Ads

Google Analytics 4 (GA4) Training

  • Intro to Google Analytics 4 – How it Works
  • Migrating from Universal Analytics to GA4
  • How to Setup Events and Conversions in GA4
  • How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
  • How to Setup Remarketing for GA4

PPC Tools Bonus Training

  • How to Use Landing Pages for Better PPC Performance
  • How to Use Call Tracking for PPC – Best Call Tracking Software
  • How to Create Better Ads – Best PPC Ad Tools

Beginner Foundations

  • How to Setup a New Google Ads Account Fast
  • Intro to Google Search Campaigns and Best Practices
  • Intro to Google Search Ad Groups and Best Practices
  • Intro to Google Search Keywords and Best Practices
  • Intro to Google Search Ad Formats and Best Practices
  • Intro to Google Search Ad Extensions and Best Practices
  • Expert Keyword Research Methods for Google Search Campaigns
  • Full Walkthrough – Setting Up a Google Search Campaign Start to Finish
  • Google Search Ads Performance Metrics – What You Need to Know to Succeed
  • Google Ads Dashboard Walkthrough – How to Navigate the System
  • Basic Optimizing – Google Search – Optimizing Bids and Bid Management
  • Basic Optimizing – Google Search – Optimizing Campaigns
  • Basic Optimizing – Google Search – Optimizing Ad Groups
  • Basic Optimizing – Google Search – Optimizing Keywords
  • Basic Optimizing – Google Search – Optimizing Ads and A/B Testing

Intro to Display Campaigns

  • Intro to Google Display Ads – How it Works
  • Intro to Google Display Campaigns and Ad Groups and Best Practices
  • Full Walkthrough – Setting Up a Google Display Campaign Start to Finish
  • Display Banner Ad Formats and Best Practices

Advanced Display Remarketing

  • How to Setup Advanced Remarketing Audiences for Display Ads
  • Advanced Remarketing Campaigns for Display Ads Best Practices

Display Targeting by Audience

  • Google Display – Similar Audience Targeting Best Practices
  • Google Display – Creating Custom Audiences
  • Google Display – Custom Audience Targeting Best Practices
  • Google Display – In-Market and Life Events Targeting Best Practices
  • Google Display – Affinity Audiences Targeting Best Practices
  • Google Display – Demographics Targeting Best Practices

Display Targeting by Content

  • Google Display – Contextual Keyword Targeting Best Practices
  • Google Display – Website Topics Targeting Best Practices
  • Google Display – Website Placements Targeting Best Practices
  • Google Display – Website Placements Local News Targeting Best Practices
  • Google Display – Website Placement YouTube.com Targeting Best Practices

Display Campaign Launch Checklists

  • Google Display Campaign Pre-Launch Optimization Checklist
  • Google Display – Common Advertising Restrictions to Avoid

PPC Tools Bonus Training

  • How to Use Landing Pages for Better PPC Performance
  • How to Use Call Tracking for PPC – Best Call Tracking Software
  • How to Create Better Ads – Best PPC Ad Tools

Display Campaign Optimization

  • Google Display Optimization – Blocking Bad Traffic Best Practices Part 1
  • Google Display Optimization – Blocking Bad Traffic Best Practices Part 2
  • Google Display Optimization – Campaigns
  • Google Display Optimization – Finding the Best Website Placements
  • Google Display Optimization – Display Ad Scaling and A/B Testing

Google Analytics 4 (GA4) Training

  • Intro to Google Analytics 4 – How it Works
  • Migrating from Universal Analytics to GA4
  • How to Setup Events and Conversions in GA4
  • How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
  • How to Setup Remarketing for GA4

Online Advertising Academy – Google Ads Training Course Bundle

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