What You Get:
15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
Progress to a leadership role in strategy with the Strategy Finishing School.
The BIG-T Strategist model gives you a;: • Strong foundation in the strategy craft with 9 modules • BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
The School includes lifetime access to; • 80+ video lessons
Master the skills of strategy needed at the 3 levels of your career
The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).
Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)
Save your time with templates you can copy/paste
You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.
You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.
Course Modules & Lessons
Strategy Fundamentals
What is strategy? Writing a strategy Different types of strategy Managing Downtime Short Sharp Strategy Who’s Who In Agencies Strategy In Under An Hour Helpful Strategy Resources
Research
Kick Off Questions Strategy Scrapbook Art of Interviewing Clients Evaluating Data Sources Validating Problems/Insights
Insights
What are insights? Insights vs. observations Flipping Insights Polishing Insights Adding Tension
Creative Briefing
How to write a creative brief
Sacred Six Brief Template GET-TO-BY Brief
Tactical Briefs
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely
Brand Strategy
What is Brand Strategy?
Brand Frameworks
Brand Benefit Ladders
Brand Architecture
Brand Archetypes
Comms Planning
What is Comms Planning?
Consumer Journey Tools
Consumer Journey Mapping
Comms Framework
Comms Planning Questions
Tactical Briefing
Articulating An Idea
Idea Formula
Building Out An Execution
Campaign Ecosystem
Content Strategy (Annual)
Framework Factory
Innovation Checklist
Blueprints
Advertising Effectiveness
How Advertising Works
Cogs of Marketing Effectiveness
Mental And Physical Availability
Distinctive Assets
Category Entry Points
ESOV
Different Types of Measurement
Creating a KPI Framework
Business Strategy
SWOT Analysis
Reading a Financial Report
Proactive Strategy
Growth Matrix Business Strategy Models (Coming Soon)
Professional Development
Transitioning Into Strategy
Strategy Confidence
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website
Diplomacy
Politics 101 How To Work With Creatives How To Work With Media Agencies Giving Creative Feedback Designing Decks Writing Presentations
Management
Managing Planners Strategist Interview Questions Setting Up A Strategy Department Setting Up A Strategy Department Vision Scoping Strategy Being Strategy About Resourcing
Selling Strategy
Scoping Strategy Being Strategic About Strategy Proactive Strategy RICK Sales Model How Agencies Make Money Strategy Sales Models