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Everything Starts With an Offer
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
Name the Solution (i.e. F.I.B.S.)
How It Works — Day Two, 30 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Editing Exercises — Day Two, 90 Minutes
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