Troy Ericson – The Email List Management Certification Program

Module #1: The Mindset of an Email List Manager

• 1.1: Copywriting vs Email List Management (Why does ‘ELM’ make more money?)
• 1.2: ‘ELM’ Success Stories (PROOF that you can be next)
• 1.3: The $30k/mo Mindset + Productivity Hacks
• 1.4: How to use this Program & where to find HELP!

Module #2: How to Write High-Converting Emails

• 2.1: Finding Endless Writing Ideas (Research Hacks)
• 2.2: The 5 Types of Emails That Work Over & Over
• 2.3: The 7-Point Checklist to Perfect your Emails
• 2.4: Unique Subject Lines, From Names, & Link Hacks
• 2.5: How to Create NEW Promos (even better than holiday sales)
• 2.6: How to run a Launch (Huge $$$ Potential)
• BONUS: Ecom Emails w/ Brennan Hopkins
• BONUS: Affiliate Emails w/ Christian Davis
• BONUS: Edit Old Emails to be New Again w/ Jerrod Harlan
• BONUS: 6 Emails that Boost Opens, Clicks & Sales… Guaranteed!
• BONUS: Quick & Easy Split Test Wins w/ Jerrod Harlan
• BONUS: SMS Marketing w/ CJ Flood
• BONUS: Sample 30 Day Content Plan
• BONUS: Email Paramedic Swipe File of 100+ Best-Performing Emails

Module #3: Bulletproof Strategy & Automation

• 3.1: My Exact Email List Management Strategy
• 3.2: What to do when you sign into an ESP
• 3.3: Broadcasts vs Automations
• 3.4: The Key Automations You Must Set Up ASAP
• 3.5: Automatic ‘Follow Up’ Emails (Extra 12% Sales)
• 3.6: Creative ways to make HIGH-ticket sales
• 3.7: How to think about Stats (even after iOS 15)
• 3.8: How to Track Sales (and get paid bonuses)
• 3.9: Grow your Email List for Free (Re-engagement)
• BONUS: Make Money when people Unsubscribe
• BONUS: 7 Figure Company’s Email Marketing Strategy
• BONUS: My Exact Email Automation Templates
• BONUS: My Exact Email Stat Tracking Sheet
• BONUS: My Exact Client Research/Onboarding Document

Module #4: Deliverability

• 4.1: How much can you make w/ better Deliverability?
• 4.2: How to tell if you have Email Deliverability Problems
• 4.3: What causes Good or Bad Email Deliverability?
• 4.4: How to avoid the Gmail Promo Tab (Anti-Promo Tab Code – up to 2x open rates)
• 4.5: How to get out of Spam, Pt 1 (DKIM/SPF/DMARC)
• 4.6: How to get out of Spam, Pt 2 (Segmenting)
• 4.7: How to get out of Spam, Pt 3 (Faster Results)
• BONUS: Email Deliverability Q&A
• BONUS: How I got my first ‘ELM’ client out of spam
• BONUS: How to choose or migrate your ESP

Module #5: How to quickly find & close CLIENTS

• 5.1: You’re only 3-5 clients away from $10k+/mo
• 5.2: What to Offer & How Much to Charge
• 5.3: Personal Branding – Avoid ‘Client Turn-Offs’
• 5.4: Upsell your past/current clients into ‘ELM
• 5.5: Getting Referrals & Testimonials w/ Brian Speronello
• 5.6: The right way to get clients from Social Media
• 5.7: My ‘Ask & Show’ Client-Getting Strategy
• 5.8: Cold Emails that get Clients w/ Andrew Hodukavich
• 5.9: My Personal Sales Script (for calls or messages)
• 5.10: How to set up all the ‘Client-Closing Tools’
• 5.11: Payments, Contracts, & Onboarding Templates
• BONUS: The Email Paramedic Certified Job Board
• BONUS: How to Get Clients w/ Sean Ferres
• BONUS: How to transition from a Job to Freelancing

Module #6: Going from freelancer to business/agency owner

• 6.1: How I went from 0–>7 Figs (and my plan for 8)
• 6.2: Freelancer, Agency Model, or Business Owner?
• 6.3: Creating a UNIQUE High-Ticket Offer
• 6.4: Should you create a low ticket info-product?
• BONUS: How I “easily” 5x’d a client’s business
• BONUS: Facebook Ads with Loren Pinilis
• BONUS: YouTube Ads with Brian Moncada

AI Module: The BEST ways to use AI

• How to write your 1st (or next) GREAT email w/ AI
• Research & Write for New Niches/Clients